7 Reasons why content marketing provides better customers
Want better clients? Customers who appreciate your product or service value? Clients who are loyal?
Then get started with content marketing. Want to inspire your customers, inform and amuse you get that special and valuable customers on the assembly line.
In this article I’ll give you seven reasons why content marketing improves customers. Convince yourself and convince your colleagues on the basis of the following arguments.
1) Increase your visibility
If you regularly publish valuable content on your website or blog you increase your visibility in Google and social media. And you establish your reputation as a knowledgeable and reliable. Greater visibility combined with the aura of excellence acts as a magnet for new customers.
With content marketing you also have an excellent response to the growing advertising aversion of consumers.
2) Attract Right Customers
By regularly sharing your knowledge online, pull up not just customers, you pull the right customers. Customers who think the same and want to like you. Customers will virtually all have ‘educated’.
Such customers are more aware of the opportunities you offer and thus they are less time consuming. In addition, these customers are willing to pay more for your service or product.
3) Know Your Customers Better
By publishing informative content bring you better know your customers of the opportunities offered your services and / or products. Therefore your customers will have a better idea of the results they can expect from a collaboration.
4) Get A Closer Relationship With Your Customers
Because you know your target audience and share your customers build a closer relationship with them. Your customers teach you and / or your organization know better. In addition, the content in them often gives serves as a conversation starter.
Thanks to your content marketing you have more interaction with your customers and therefore you build a closer relationship with them. The result is that your customers feel connected with you and therefore not for a few dimes will trade less just weather.
5) Keep Yourself Loyal To Your Customers
By publishing content you can help your customers to get more value out of your product or service. Especially with products or services that are somewhat more complex in nature. Think of technical products or software.
Personally, I find that some SAAS providers give me weekly tips on how I can get more out of their software. They do this through mailings, blogs and videos. In it they show me things I myself would not think of, but they come in handy to me.
In this way they ensure that my appreciation grows their services as the relationship progresses. And that’s the best way to ensure that you never leave customers.
6) Being Versatile
Generating sales or feed business model, are only two possible objectives of content marketing. The pallet to the targets is much broader than that. With content marketing you can build alongside sales and metrics to customer loyalty and engagement, build a brand, enhance brand image and optimize the integration of all marketing efforts.
6) Google Loves Content
Most (potential) customers start their search leading up to a purchase on Google. A good ranking in the organic results is therefore essential and depends more and more on the quality of your content. Google has algorithms are increasingly adapted in recent years, with the content quality has become increasingly important. Also, therefore, invest in content marketing more than worth it.
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